What is Digital Marketing? Career growth opportunities in Digital Marketing

DIGITAL MARKETING

What is Digital Marketing? 

Digital Marketing is a set of tools, Steps, and methods used to promote products and services on online platforms like Social media, email and websites etc, which you to interact with the customer.

The current situation is people are spending more time online than they used to do before 8 to 10 years ago. The Customers are evolving with new methods of shopping online on e-commerce Websites or Mobile Apps. Marketing is a way to connect to the customers and digital marketing makes it an easy way to promote your product where they are.

Digital marketing uses various techniques like

1.    Search engine optimization (SEO)

2.    Search engine Marketing (SEM) aka Pay Per Click Advertising (PPC)

3.    Social media Marketing (SMM)

4.    Email marketing

5.    Content Marketing

6.    Web Analytics

7.    Mobile Marketing

8.    Influencer marketing

Career growth opportunities in Digital Marketing

Digital Marketing Industry is growing high in India with 50% growth rate. India has seen a 20x growth in search queries in the last 5 years. India is now the 2nd largest market for YouTube.

When there an increase in demand for a particular sector immediately there is a demand for a job in that sector. As digital marketing is booming, the sectors Professionals are also in-demand.

With a new career as there will be more options.  Digital marketing became mainstream, freelancers and entrepreneurs were able to get the first mover advantage. People who did good content marketing and search engine marketing were able to scale up the business very fast.

Career growth in Digital Marketing has its own area of positions as every other area in the career world. For example SEO

•    SEO Inter

•    Junior SEO

•    Senior SEO

•    SEO Analyst

•    SEO Executive

•    SEO Manager.

BY:
Charan Raghava K
Trainer
Digital Academy 360 - Bangalore