DIGITAL MARKETING What is Digital Marketing? Digital Marketing is a set of tools, Steps, and methods used to promote products and services on online platforms like Social media, email and websites etc, which you to interact with the customer. The current situation is people are spending more time online than they used to do before 8 to 10 years ago. The Customers are evolving with new methods of shopping online on e-commerce Websites or Mobile Apps. Marketing is a way to connect to the customers and digital marketing makes it an easy way to promote your product where they are. Digital marketing uses various techniques like 1. Search engine optimization (SEO) 2. Search engine Marketing (SEM) aka Pay Per Click Advertising (PPC) 3. Social media Marketing (SMM) 4. Email marketing 5. Content Marketing 6. Web Analytics 7. Mobile ...