Ø What does your audience need? Does your audience prefer text? Images? Video? Audio. Knowing this will all be more important than ever in 2019. Ø Don't Limit your results to only Google Search SEO will not just be about how to optimize for Google, but we will have to take into account these other ‘engines’ like Bing, Yahoo, etc. SEO is about the results that people search in any place or any term– It's not just getting your result on 1st position on the SERP So you must learn how to drive traffic and engagement for things other than just websites. Ø Key to Better AI is Structured Data Mark-up. If Google moves from a mobile-first to an AI-first world, structured data is key. No matter how good your AI is, if it takes too long to ‘crawl’ the required information, it will never be great. AI requires fast processing of contents and their relations to each other. Ø Content is King, creating one is another key. Google algorithm updates
New content suggestion tool For LinkedIn Company Pages The new LinkedIn Pages Update is currently rolling out in the U.S. On Tuesday 13 Nov 2018 LinkedIn announced that it has rebuilt company pages completely for a new and better experience on the LinkedIn pages in the U.S. And for the other countries the update will be shared in the weeks ahead. There is a new tool in the company page that helps the page admin get automatic suggestions on content, which helps the company to have a better engagement with the employees and Customers within the platform and more advanced analytics. The following points will tell us about the new and improved features on New LinkedIn Pages and Why is this important to us? 1. Better Reach As the LinkedIn user base is becoming bigger by the day, almost 590+ million professionals on this network. The content Generated is also very high. The new tool will help in providing better information about the company to the relevant individuals