Ø What does your audience need?
Does your audience prefer text? Images? Video? Audio. Knowing this will
all be more important than ever in 2019.
Ø Don't Limit your results to only Google Search
SEO will not just be about how to optimize for Google, but we will have
to take into account these other ‘engines’ like Bing, Yahoo, etc. SEO is about
the results that people search in any place or any term– It's not just getting
your result on 1st position on the SERP So you must learn how to drive traffic
and engagement for things other than just websites.
Ø Key to Better AI is Structured Data Mark-up.
If Google moves from a mobile-first to an AI-first world, structured data
is key. No matter how good your AI is, if it takes too long to ‘crawl’ the
required information, it will never be great. AI requires fast processing of
contents and their relations to each other.
Ø Content is King, creating one is another key.
Google algorithm updates in 2018 revealed that Google is intensifying its
focus on evaluating the content quality and at the depth and breadth of a
website’s content.
SEO performance will be tracked for all the different sites, the sites
that provided exceptional depth in quality content coverage literally get
higher ranking all year around. Sites that were weaker in their content depth
suffer rank loss.
Ø Increase Expertise, Authority, Trustworthiness.
Establishing and growing your expertise, authority, and trustworthiness –
better known as E-A-T in Google’s search quality rating guidelines – will be
another key trend in 2019. And like Google, Bing also wants to reward E-A-T.
Ø Go all in on Technical SEO
Websites will become more complex as every year, making
technical SEO a major area of investment in 2019 and beyond.
Some key areas of focus on the technical side of SEO will be:
• Speed • JavaScript • Progressive Web Apps (PWAs).
Ø On-page Optimization is the way to seal the deal.
On-page optimization will continue to be important in
2019.some of the key points would be as follows:
§ Content that answers common user
questions.
§ Ensuring internal site search is
providing relevant results.
§ Shortening conversion process.
§ Ensure those repeat customers can
restock commonly purchased items simply.
§ Customer support responds to questions
related to the business.
§ Consider the use of chatbots to lighten
the load for basic, common questions and procedural tasks.
§ Users are easily able to navigate to
physical locations.
§ Providing users with their stage in
fulfillment funnel (think: clear, visual process forms).
Ø Optimize for Featured Snippets & Other Google SERP Features
In addition to optimizing for your own website, you must also optimize
for the Google search experience in 2019.
Ø Lookout for Machine Learning
Companies need to adopt machine learning to develop unique content for
SEO, beginning with a set of data based on specific variables. Machine
learning, coupled with the need for analysis and reporting, as testing new
strategies and implementation is imperative to understanding successes and
failures.
Ø Will Voice Search make an impact in 2019?
Last decade, “the year of mobile” became a kind of running
joke. Every year, the experts predicted that this, finally, would be the year
of mobile. Year after year. Until hype finally matched reality around
2015. Well, is this year the year of voice search? Once again, not quite.
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